Our Story
Haku is a women's fashion brand from Indonesia with a unique, independent and European-inspired style
Made especially for Indonesian women who value authenticity and confidence in their own style.
Our Four Values
Like the four-leaf clover in our logo, we believe in bringing good things to our customers
Faith
Trust in quality craftsmanship and timeless design that transcends trends
Hope
Inspiring confidence in every woman to express their unique style
Love
Passion for creating pieces that resonate with your authentic self
Luck
Bringing good fortune through style that empowers and elevates
Our Mission
"Growing together with Indonesian women, helping them feel more confident in their own style"
Philosophy
Minimalist, Elegant & Authentic
Founded in 2025, Haku was created with a vision to bridge European sophistication with Indonesian femininity. We believe that true style comes from authenticity, not following fleeting trends.
Every piece in our collection is thoughtfully designed for the independent woman who values self-sufficiency and self-confidence. We create fashion that speaks to your unique identity.
Our minimalist approach focuses on clean lines, quality fabrics, and timeless silhouettes that empower you to express your personal style with ease and grace.
Design Excellence
Each design is crafted with meticulous attention to detail, ensuring pieces that are both beautiful and functional.
Quality First
We source premium materials and work with skilled artisans to create garments that stand the test of time.
Community
Building a community of confident women who take pride in being part of Haku and supporting each other.
Join Our Journey
Discover pieces that reflect your unique style and become part of a community that celebrates individuality.
Explore Collection